About Us
Inside the Shell
Master of Nuts is where artisanal tradition meets cutting-edge innovation, crafting premium nuts and snacks that celebrate the rich heritage of Lebanese roasting while embracing the future of global snacking.
Master of Nuts company is built on decades of expertise by a team of industry pioneers with over 30 years of experience in retail, consumer behavior, brand building, engineering, and international market leadership.
- Epicurean Edge
- Intuitive Taste
- Delightful


30+
Years of Experience
More Than Just Nuts
At Master of Nuts, transparency, authenticity, and excellence define every step of our process. From the finest raw ingredients to meticulously perfected roasting and state-of-the-art automated packaging, we create snacks that honor tradition yet cater to the modern world. Our approach seamlessly blends Lebanese savoir-faire—renowned globally for its superior roasting techniques—with innovative production methods, ensuring consistency, freshness, and unmatched quality.
With a diverse team and a vision that transcends cultures, we bring people together through taste, texture, and a shared passion for exceptional snacking.
Countries Of Operation
- United States
- Canada
- Brazil
- Paraguay
- Panama
- Venezuela
- Australia
- France
- Germany
- United Kingdom
- Spain
- Italy
- Scandinavia
- Dubai
- Iraq
- Erbil
- Syria
- Turkey
- Greece
- South Africa

What Drives Our Craft
Our mission is to craft premium roasted nuts and snacks that celebrate authentic flavors, artisanal mastery, and industrial precision—bringing a taste of tradition to every corner of the world. We deliver unparalleled quality, freshness, and bold flavors that resonate across cultures, making every bite an experience of global excellence with a local soul.
Chasing the Perfect Crunch
To become the world’s reference in premium roasted nuts, setting new benchmarks in quality, taste, and consumer experience. By uniting the savoir-faire of craftsmanship with a global expertise, we aim to make Cracko transcend borders, bring people together, and redefine how the world enjoys the art of roasting.