Our Story
Let's Go Back To
The Beginning...
Behind Master of Nuts is a legacy of passion, craftsmanship, and relentless pursuit of excellence. Founded by a group of visionary entrepreneurs, pioneers who introduced Lebanese roasted nuts to the world and shaped some of the industry's most renowned brands—our journey is fueled by a deep-rooted understanding of what makes a snack truly exceptional.
More than a company, Master of Nuts is a movement, a dedication to elevating the art of roasting and redefining snack culture on a global scale.
Our team consists of market leaders, engineers, brand architects, and food artisans, each bringing unique expertise that allows us to push boundaries while staying true to tradition.
Our flagship product, Cracko, embodies this spirit of innovation and inclusivity. More than just a snack, Cracko is an experience, a celebration of diverse flavors, cultures, and lifestyles. Designed for everyone, from children to adults, fitness enthusiasts to food connoisseurs, it is a brand that speaks to all generations, genders, and palates, bringing people together one irresistible crack at a time.
